SmallBizResource Blog -- Business Know-How
26 Considerations Before You Whip Out A Website
Whether you want a small Website with just a few pages of text or one more complex, you can keep costs down and get your Website up and running quickly if you take the time to define the purpose and scope of the project before you look for a Web developer.
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5 Internet Marketing Mistakes That Cripple Profits
How successful are your online pay-per-click (PPC) advertising campaigns? What about your email marketing efforts? Are you getting traffic to your Website, but not getting as many new orders as you had hoped for? If so, you could be making one of the following five common mistakes.
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Business Know-How | Internet | Marketing
What's A Referral Really Worth?
Business owners often look at networking as purely a marketing activity. After all, getting out into the community or taking part in industry events helps build name recognition and contacts that can lead to new business.
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Business Know-How
How To Say No -- And Live With Yourself: Wednesday's Woman
The following is an excerpt from the book Womenomics: Write Your Own Rules for Success, by Claire Shipman, senior national correspondent for ABC News' Good Morning America, and Katty Kay, Washington correspondent and anchor for BBC World News America.
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Business Know-How | Women in Business
How To Make Your Public-Speaking Engagements Interesting And Unforgettable
After the waitress poured my coffee in the Washington Hilton Hotel's restaurant, I turned to the lady beside me at the counter and asked, "Will you pass the cream, please?" She answered, "No, I won't."
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Business Know-How
9 Ways To Decide What You Should Sell
Are you thinking about launching a new business? Do you have some new product or service you want to sell? Are you pretty sure the product or service will be a big hit if you can get enough money to get started, or get the time and resources together to add it to your existing offerings?
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Business Know-How
6 Ways To Start A Business With Bad Credit
While the state of the economy should never be a deterrent in starting a small business -- people and businesses still need to consume goods and services -- a downturn does have an effect on your ability to find and obtain capital for their ventures, especially if your personal credit is a bit lacking.
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Business Know-How
Office Depot Launches Small Business Self-Bailout Plan
Looking for ideas to get through the recession? Or have you found some clever ways to get ahead despite the recession?
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Business Know-How | Economy | SmallBizResource
Cross-Channel Shoppers: Are ROBO Shoppers Faking Out Your PPC Conversion Rate?
We've heard it for years. Heck, I've said it myself countless times before: "Click-throughs are great, but it's conversions that really matter." However, consumer research during the past several years has shown a growing trend that most emarketers believed would have eased by now.
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Business Know-How | Internet | Research | SmallBizResource
Marketing A Name Change
How can you build a buzz around your brand to grow your business if your brand name isn't easy to remember and doesn't set you apart in any way from your competitors?
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Business Know-How
How To Spot Counterfeit Cashier Checks
I love dumb criminal stories.
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Business Know-How | Security | SmallBizResource | Startups
6 Advertising Laws You Need To Know
Whether you've just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws.
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Business Know-How
6 Local Marketing Mistakes You Can't Afford To Make
Has your number of new customers, patients, or clients you serve been declining? Is your repeat business starting to slide?
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Business Know-How
7 Smart Security Practices For Small Businesses
The Defense Department reports spending more than $100 million in the past six months responding to cyberattacks and repairing the damage caused by intrusions to the military's networks. But DoD systems are not the only ones at risk.
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Business Know-How
Test Your Landing Pages
Are you unhappy with the results you're getting from your pay-per-click campaigns? Are people clicking on your ads, and then leaving your site without buying?
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Business Know-How
Small Business Outlook For 2009
Hardly a day goes by without news of new layoffs and cutbacks, and efforts to stimulate the sagging economy. Most of what hits the news -- at least in major metropolitan areas -- is related, as it should be, to the big picture: to big corporations, to regions of the country hardest hit by layoffs, and to the woes of state and city governments as they try to cope with the recession.
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Business Know-How
How Bill4Time Is Braving A Slow Economy
How do you come up with a great business idea? And how do you grow that business in a slow economy? Ask Morris Tabush, and he'll tell you the answer.
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Guy Kawasaki's 10 Twitter Tips
If you ever go to a conference at which Guy Kawasaki is speaking, make sure you arrive early enough to get a good seat.
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Business Know-How | Marketing | Productivity | SmallBizResource | Startups
18 Tips For Small Businesses That Outsource
Outsourcing has received a bad rap in some circles because of its association with job losses that occur when corporations "export" jobs to countries with much lower labor costs than the U.S.
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Business Know-How
3 Things To Never Do With Your Social Networking Profile
So let's have a heart to heart about this social networking thing.
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Business Know-How
How To Tell Which Ads Are Working
If you're like a lot of small-business owners, you probably believe your advertising efforts are working because you're making sales. But do you know which ads are working?
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Business Know-How
How the Best Leaders Build Trust
Almost everywhere we turn, trust is on the decline.
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Business Know-How
What's All The Twitter About?
Twitter is one of the hottest social network services around. You've likely heard about it -- and even looked at it -- but perhaps you've yet to figure out how knowing John Smith was heading over to Starbucks at 2:30 is going to help your business.
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Business Know-How
AT&T's Digital Headset Goes The Distance
One of the benefits of today's technology is that you can work with people who are located hundreds of miles away without leaving your office. Pick up your telephone, and you can consult with a customer in Oregon, conduct a conference call with team members in Tennessee, or lead a teleconference with 53 paying students.
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Business Know-How | Mobility | Productivity | SmallBizResource
Steps To Finding The Right Business Partner
The recession is putting hundreds of thousands of people out of work each month -- 522,000 from companies of all sizes and 175,000 from small businesses, specifically, for January, according to ADP's employment latest report.
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