SmallBizResource Blog -- Business Know-How
Test Your Landing Pages
Are you unhappy with the results you're getting from your pay-per-click campaigns? Are people clicking on your ads, and then leaving your site without buying?
Before you blame search engines for sending you "bad" traffic, you need to take a close look at the pages your ads are sending people to and consider whether you need to make changes.
The first thing to do is to get several people who are unfamiliar with your site. One by one, sit each person down in front of a computer, point to the page you want to test, and then ask them to complete a specific task, such as putting a product in a shopping cart.
Pay close attention to how long it takes them to figure out how to accomplish the action you want them to take. Take notes on what they look at and click on, and make changes based on what you observe. If you see people are having difficulty finding the button to add something to the shopping cart, then change the button. Make it bigger or put it in a different place, or make it a different color. Then test again.
What if you don't have a lot of friends to test your Web page? Then try Google's Website Optimizer. If you're not a programmer, you'll need one to set up test for you, but if your testing allows you to increase your landing page conversion rate, then the money will be well spent.
This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.
Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service.
Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
| Latest InformationWeek SMB Features for Small Biz |
| Exclusive Research for Small Biz |
Explore the Small Business Resource Blog
Topics
- AMD Sponsored Blog Post
- Business Know-How
- Customer Service
- Economy
- Freelancing
- Government
- Green
- Hardware
- Imaging How-To
- Internet
- Marketing
- Mobility
- Networking & Communications
- Productivity
- Research
- Retail
- Security
- Server How-To
- SmallBizResource
- Software
- Startups
- Storage
- Women in Business
Blog Roll
- All Things Digital
- BizWomen
- bMighty.com
- Business Know-How
- Cool Business Ideas
- Digital Download
- Duct Tape Marketing
- Entrepreneur.com Daily Dose
- The Entrepreneurial Mind
- Escape from Cubicle Nation
- Freelance Switch
- Guy Kawasaki
- InformationWeek
- New York Enterprise Report Blog
- Practically Speaking, The New York Times
- Seth Godin
- Shifting Careers, The New York Times
- Smallbiztechnology.com
- Small Biz Trends
- Tech Crunch
- USA Today Technology Live
Blog Archives
- February 2010
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
| A QUICK UPDATE FOR OUR VISITORS | |
|
