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America's New Motto

Posted by Gayle Kesten Tuesday, Feb 24, 2009, 11:21 AM ET

In a repeat contest from last year, Freakonomics co-author Steven Dubner queried his followers to come up with a six-word motto for the United States.

More than 300 submissions were whittled down to 50, then six, and then readers had the chance to cast their votes. The prize? Honor and swag.

Here are the results:

  • WINNER: We Are Too Big to Fail. (48 percent)

  • Consumption's the Cure That Ails Us. (18 percent)

  • We Will Get It Right, Eventually. (10 percent)

  • The Streets Are Paved With CASH4GOLD.COM. (9 percent)

  • Learn to Live Within Your Means. (8 percent)

  • Wow, Can You Believe This Place? (7 percent)

My take? The winning phrase is way too conceited for my taste, and even though there's truth in the runner-up, that's what got this country in trouble in the first place.

I'm hoping for No. 3, am $230 richer as a result of No. 4, and believe No. 5 should have emerged victorious.


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