SmallBizResource Blog -- SmallBizResource
Why Smaller Business is Better Business
What's great about being a smaller business? Let's start with less organizational bureaucracy, quicker decision-making, and more connection with customers. What's the downside? Limited resources and lack of brand recognition come to mind. But according to one blogger, smaller business shouldn't be whining because "Small is a weapon, not an excuse."
There's nothing like personal experience when it comes to crystallizing a perspective, and that's exactly what happened to Seth Godin: In the face of subpar customer service, he didn't buy that being small justified poor performance leading him to the proclamation, "Small is a weapon, not an excuse."
As to how companies can wield diminutive size like a cudgel, Godin cites technology as the great equalizer:
"The web is a great equalizer. A tiny business can have a better website than a huge one. A tiny business can do better customer support than a big one. A tiny business can write a better newsletter than a big one. Maybe not for everyone, but everyone is for the big companies."
Another uber-blogger, Chris Brogan, added his riff to Godin's with a passionate endorsement of "working your face off" at a smaller shop:
"...the very best parts of being there relate to us being small. We try new things. We respond rapidly. We write (and try to follow) processes that are streamlined and made to move us faster towards the next business step."
Heralding smaller as better is hardly new for Godin: look back two years to June 2005 when he pronounced "small is the new big" and provided a list of reasons why (worth a read then and now).
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