SmallBizResource Blog -- Marketing
HP Launches Marketing Contest for Small Businesses
The following definition of "brand" comes straight out of Wikipedia.
Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organization’s most valuable assets.
That's what I call a tall order.
HP wants to help. This week the Palo Alto, Calif.-based technology giant launched a contest that will award one small U.S. business (99 employees or less) with the chance to work with professional graphic designers to build a brand. Each entrant has to submit a short essay and photos describing his business, marketing and branding challenges, and why he would benefit from help with refreshing or creating his business’ brand image.
Three judges are already in place who will review the entries based on such factors as overall composition, adherence to topic and creativity.
Applications are being accepted online through Thursday, Feb. 28.
This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.
Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service.
Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
| Latest InformationWeek SMB Features for Small Biz |
| Exclusive Research for Small Biz |
Explore the Small Business Resource Blog
Topics
- AMD Sponsored Blog Post
- Business Know-How
- Customer Service
- Economy
- Freelancing
- Government
- Green
- Hardware
- Imaging How-To
- Internet
- Marketing
- Mobility
- Networking & Communications
- Productivity
- Research
- Retail
- Security
- Server How-To
- SmallBizResource
- Software
- Startups
- Storage
- Women in Business
Blog Roll
- All Things Digital
- BizWomen
- bMighty.com
- Business Know-How
- Cool Business Ideas
- Digital Download
- Duct Tape Marketing
- Entrepreneur.com Daily Dose
- The Entrepreneurial Mind
- Escape from Cubicle Nation
- Freelance Switch
- Guy Kawasaki
- InformationWeek
- New York Enterprise Report Blog
- Practically Speaking, The New York Times
- Seth Godin
- Shifting Careers, The New York Times
- Smallbiztechnology.com
- Small Biz Trends
- Tech Crunch
- USA Today Technology Live
Blog Archives
- February 2010
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
| A QUICK UPDATE FOR OUR VISITORS | |
|
