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SmallBizResource Blog -- Marketing


Yes Fruitcake Can Be A Good Thing To Give

Posted by Judy Mottl Tuesday, Dec 11, 2007, 07:02 AM ET

The tidings are rolling in. Holiday email cards, wishes from vendors, links to sites flashing us all a Happy New Year. But so far the best gift I've gotten is a fruitcake.

And that's actually a good thing in this case.

Why? Well for one thing it's inedible just like any normal fruitcake. Second, I can regift it without looking cheap. Third, making it made me smile which can be an amazing gift give right?

It's all thanks to CDW's Pimp My Fruitcake, where visitors can custom-bake a cake and send it to whomever they'd like.

Pimping options include making the cake into a hot rod, a high-tech cyber baked goodie or even a quirky holiday character.

Yup, it's a bit goofy and fun but isn't that what the holiday should be all about?

Marketing




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