SmallBizResource Blog -- SmallBizResource
Get Social Get More Business
I get tons of press releases and while some are more interesting than others the best ones are those that make me think. Like the news that a NBA team formed its own fan community on a social network.
The online community powered by MyLifeBrand has provided the Utah Jazz a fan-driven online community which allows fans to create profiles, share photos, video, message each other and blog about their favorite NBA team.
And that's when the lightbulb went off--wouldn't the same kind of social interaction--a community gathering place--be great for small businesses and their clients/customers/prospective customers?
Isn't engaging customers a great part of doing good business, and responding to customer need a requirement to stay in business? What better way than to give customers a special online area to ask questions, make suggestions, share experiences.
MyLifeBrand is free so the only cost is labor as someone in the business would have to be involved in the community, tracking posts, learning about customer wants.. yet it seems like a perfect fit for the sale/marketing lead as they're typically doing that with phone calls and email these days.
What do you think? Is it a brain-dead idea I have? Have you tried it?
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